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Marketing May 26,2023

Overview Of An Affiliate Marketing Program

Overview Of An Affiliate Marketing Program

An affiliate marketing program is a revenue-sharing marketing strategy where a merchant pays their affiliates a commission for referring business to their website. The webmaster signs up as an affiliate in the affiliate marketing program and gets a login id. He then collects information about the marketing material for the affiliate marketing program and uses it on his web site as banners, ad- links and search boxes. If a visitor to the website is interested in one of the affiliate marketing program links then he clicks the referred link and purchases the product. The marketer identifies that the particular sale has been through the affiliate marketing program, and he pays the affiliate his commission. By having an affiliate marketing program the owner does not pay for expensive advertising but pays when a sale, lead or subscription action occurs.

There are numerous benefits that an affiliate marketing program has to a marketer. Affiliate marketing programs have become one of the easiest way to advertise the products in the market. An agreement is formed between the website owner or affiliate and the merchant. The website owner allows the merchant to promote his product through his site and the merchant pays the affiliate commission for the sales generated through these sites via the affiliate marketing program. Affiliate marketing programs are a cost effective medium to provide brand awareness. It also provides a wider market for the merchant. The marketer gets a chance to identify new markets which he might not have thought of without the affiliate marketing program. Affiliate marketing programs have beaten the traditional advertising techniques by giving maximum exposure world wide. The affiliates can introduce the products and services to the niche markets which have been neglected and thus boost the business of the marketer.

There is affiliate marketing program software called Affiliate Network Pro which enables a person to start his own affiliate program. There are many features including multi-language, instant payment module, affiliate directory,, sales reports, anti fraud blocking, email messages and reminders etc. Financial affiliate marketing programs are also available which provide facilities such as auto loans, debt recovery and settlement programs, and the best converting payday loans.

Affiliate marketing programs are not just for customers, but it also provides a strategy for development of business to business partners. Here the merchant and the affiliate become partners. If a person owns a website, sells his products through the site, and if he pays other website owners, or bloggers for sending customers to his site, then he becomes the marketer. If you have a website and direct surfers to various merchants for services and products through blogs, or e-mail links then you become the affiliate. There are several merchants who are affiliates too. They have their own affiliate marketing program, receive traffic from other affiliates and they also direct traffic to other merchants in return for commission.

by
Marketing May 19,2023

Key Things To Know In Mobile Marketing

Key Things To Know In Mobile Marketing

Taking a step into the wondrous and complex land of mobile marketing for the very first time might feel a tad bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in the field.

Make people who signed up to your mobile campaign special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your mobile marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.

Make sure that your company and brand are instantly identifiable from the beginning of a mobile marketing message. If your consumers have to read though the entire text to find out what company it is from, they will be annoyed and possibly see it as a sneaky marketing ploy.

Do not make mobile marketing a goal. You will not be successful if you rely only on this kind of marketing. You should approach mobile marketing as a way of communicating with your audience, among other techniques of marketing. This method might be more appropriate for a certain group of customers.

If you publish podcasts, make sure that they are available to mobile device listeners. There are a couple of different sites that can enable your podcasts for mobile listening. This can increase your listening audience and further market your valuable products or services. There are free options available for this.

Where your customers are located makes a big difference to how you’re marketing to them, so remember to use the proper context for your mobile marketing. If your customers are out and about on a Saturday afternoon, do you really think you’re going to be able to sway them with any offer? Realize where they are and what they’re doing at least to the best of your ability.

All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.

Integrate your mobile marketing campaign with other media outlets. Mobile marketing works best when paired together with outer sources. Make sure you have specific mobile landing pages for each mobile banner. You would also need to integrate a Quick Response code to drive traffic to that site. Integrating your resources make your opportunities endless.

When designing your next mobile marketing campaign, it is important that you remain aware of the visual limitations of most mobile and smartphones. The screens are often very small, and highly pixelated images are unlikely to do your product or brand any special favors. Opt for clean graphics that will be visible on even the smallest display.

So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile marketing. You have the tools; it’s time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.

by
Marketing May 12,2023

Niche Marketing vs. Internet Marketing Niche

Niche Marketing vs. Internet Marketing Niche

Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.

The term ‘niche marketing’ means selling a specific product to a specific type of buyer. There are far less competitive niches than an Internet marketing niche. Most niche markets are more open to the latest marketing strategies, as well. Small niche markets are not over stocked with gurus and wise men and are much easier for the beginning marketer to break into. A niche market allows you to promote your own niche product or that of a niche affiliate product. There is a niche market for anything and everything you can imagine. All it takes to break into a niche market is a good idea, a good product created by you or someone else that will appeal to certain people, some advertising and the desire to succeed.

The Internet marketing niche, on the other hand, means that you will be promoting your own Internet marketing product. This is a very crowded field of endeavor and really difficult to break into. It’s a world filled with gurus and wise men who have been playing and winning the game for a long time. This doesn’t mean that it is impossible to cash in on the Internet marketing niche because, of course, you can. It is a world still built on demand and that means that if you have a product that can compete and if you have the willingness to play hard ball with the big boys then you can succeed at the Internet marketing niche game. Just be aware that there are easier niche market nuts to crack.

by
Marketing May 5,2023

Internet Marketing Strategies To Make Your Business Successful

Internet Marketing Strategies To Make Your Business Successful

If you own your own internet business and you need new marketing strategies, you may want to begin with strategies that have been proven successful with others. When you have your own online business, you want to use the marketing strategies that will bring you the very best results. There are many strategies available for internet marketing; however, the following strategies have proven successful and effective many times over.

Marketing Strategy #1 – Search Engine Optimization
One of the most successful marketing strategies for your internet business that will help you market both products and services is search engine optimization (SEO). SEO is used to optimize your site so it will be easily found on search engines such as Google, Yahoo, and MSN. If you want to use this internet marketing strategy effectively, you need to understand how SEO works. For those who are unfamiliar with SEO and how it works, hiring a SEO professional may be helpful.

Marketing Strategy #2 – Newsletters
Another very helpful internet marketing strategy is e-newsletter marketing, which has proven to be quite successful for many marketers. You can allow site visitors to sign up for emails, which will allow you to send periodic newsletters that will give them updates and special offers that will help to bring them back to your site again. When using this marketing strategy, it is highly important that you only send out newsletters to those who sign up.

Marketing Strategy #3 – Pay Per Click Ads
One excellent method of internet marketing that it is cost-effect and easy involves using pay per click ads. There are various programs with search engines that will allow you to have your ad show up when specific keywords are searched for. The best thing about this type of marketing is that you only pay when your ad is clicked. Some have found this to be an extremely effective marketing strategy and it is reasonably priced as well.

Marketing Strategy #4 – Link Exchanging
One of the lesser known strategies used for internet marketing involves link exchanging. This marketing method involves having various websites exchange their links. You may want to ask another website to add a link to your site, and then you in return will add their link to your website as well. This method can be beneficial for both websites involved and it not only will help to provide more visitors to your website, but it will also help improve your search engine rank too.

Marketing Strategy #5 – Web Banners
Another effective method of internet marketing is the web banner. You can purchase advertising space on other websites such as relevant sites and ezines, and in this space you will have your ad appear. It is important that you have an attractive ad that will entice visitors to click on it to visit your site.

All of these strategies have been very effective for many internet marketers and have brought about amazing results. It is important that you pick the strategies that will work best for your business and the ones that will be most affordable to you as well. While there are many different marketing methods to choose from, using the methods that have shown the best results is often the best way to go.

by
Marketing Apr 28,2023

Niche Marketing vs. Internet Marketing Niche

Niche Marketing vs. Internet Marketing Niche

Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.

The term ‘niche marketing’ means selling a specific product to a specific type of buyer. There are far less competitive niches than an Internet marketing niche. Most niche markets are more open to the latest marketing strategies, as well. Small niche markets are not over stocked with gurus and wise men and are much easier for the beginning marketer to break into. A niche market allows you to promote your own niche product or that of a niche affiliate product. There is a niche market for anything and everything you can imagine. All it takes to break into a niche market is a good idea, a good product created by you or someone else that will appeal to certain people, some advertising and the desire to succeed.

The Internet marketing niche, on the other hand, means that you will be promoting your own Internet marketing product. This is a very crowded field of endeavor and really difficult to break into. It’s a world filled with gurus and wise men who have been playing and winning the game for a long time. This doesn’t mean that it is impossible to cash in on the Internet marketing niche because, of course, you can. It is a world still built on demand and that means that if you have a product that can compete and if you have the willingness to play hard ball with the big boys then you can succeed at the Internet marketing niche game. Just be aware that there are easier niche market nuts to crack.

by
Marketing Apr 21,2023

The Basics of Direct Email Marketing

The Basics of Direct Email Marketing

Marketing through email has become a very popular way of marketing today. With the advent of the Internet, technology has broadened the scope and ways of marketing.

Email

Email is short for electronic mail. This is one of the main reasons why people use the Internet. About two decades back, no one actually realized that electronic mail would become very useful and eventually be a focal point in relationships, both personal and business.

The whole email system lets people communicate with each other all the time. Early email marketers used the listings of email subscribers to be able to send their proposals and advertisements. However, not many people become amused with this fad. Sending unsolicited email or what we refer to as “spam” is a definite a “don’t” in email marketing.
This article tries to give tips on how to effectively use email for marketing and how to use it properly.

Email marketing can make or break your reputation as a marketer and the reputation of the product which you are promoting. Here are some of the ways on how to do email marketing:

-Integrate

Email marketing should be integrated into the whole marketing plan to promote a certain product effectively. Email marketing can be one of the ways and is not the only way to market a product. An array of marketing techniques should be employed by a marketer to be able to get around the market.

-Build relationships first

Getting into the email marketing bandwagon has its downsides, if it not done properly. People will get irritated if one floods a mailing list with advertisements which are not needed. In sending advertisements in e-groups or other such kinds of groups, one should be able to assess the general needs and concerns of the members before he actually plunge into a barrage of email marketing endeavors.

-Information

Email marketing, is most effective if it is part of a wider marketing scheme. Email is at its best if it is used to spread useful information for the target audience. The body of the email should contain pertinent and updated information about the product or the service. Just like in any form of marketing, email marketing should be planned and executed with care.

-Don’t send unsolicited email

One of the most irritating and agitating things about email is spam. If one is thinking about using spam mail to be able to market his product, he must give it a second thought. A lot of people hate unsolicited mail and usually won’t even open the message containing such messages. Spam will not only be a waste of time and effort from the part of the marketer, but will it will have an effect on the image of the product and the reputation of the marketer as well.

People avail of email services to be able to receive information and substantive mails from people whom they know or trust. The approach that an email marketing should be built in this line.

-Service

There’s an impression that direct email marketing is done by promoters to be able to escape from certain realities that come along with other forms of marketing. The fear of rejection is one of these harsh realities that are avoided by using email as a marketing medium. To be able to get the attention and more importantly, to be recognized seriously, an email marketer must be able to follow up quickly on the requests of his prospects. Service is the only thing that can improve the first impression towards direct email marketing.

-Permission

Spamming is not a good thing to do. It is also considered illegal in some states. However, when one asks permission from the receiver to send a marketing proposal through email, direct email marketing takes another step forward. A survey shows that people who were initially asked for permission to receive certain proposals were more interested to read the emails, as compared to the response towards unsolicited email.

Email is just one of the tools to be able to promote through the Internet, and by far, it is one of the most popular and most effective. There are a lot of unwritten rules towards doing direct email marketing but everything leads back to giving quality service to the prospects and clients.

by
Marketing Apr 14,2023

The Network Marketing Niche

The Network Marketing Niche

Many people dream about going into business for themselves. They wish to quit the rat race of the 9 to 5 scene and strike out on their own. If you are a people person, then you may want to consider the advantage of going into network marketing. Network marketing is all about people helping people both with building a business and selling your products or services.

Network marketing is a business that you can start on a shoestring, and with a lot of hard work you can achieve financial and personal freedom. You will no longer have to answer to a boss at a regular job because now you are your own boss! If more than 13 million of the people in the United States are working in the field of networking marketing then something has to be going right. Just know that there will always be scams out there especially if you are fishing on the Internet! You have to do your homework and recognize which network marketing companies are legitimate. Also, a big difference can be made in how you choose to market your own network marketing business.

Network marketing is also commonly known as multi-level marketing or MLM. You have probably all heard of that at one time or another. Let us take a look at exactly what network marketing is. Network marketing usually offers consumable products and services to people that are used in a short period of time. As stated before, you can get involved in networking marketing at a very low price. It also helps you build residual income. Network marketing involves more people than ordinary direct sales companies, and it helps to leverage other people’s time. Network marketing is not just another “get-rich-quick” scheme. In times past if a person wanted to carve out their niche in network marketing they used to have to beat their “warm market” to death! Today, with the use of modern technology, is is not that way at all. The world is your entire market thanks to the Internet. You can also use such tools as conference calling, and now that Skype has come onto the scene it has opened many new vistas of opportunities! The crux of network marketing is still sharing the opportunity as well as your products and services with as many individuals as possible. Forget snail mail and mailing out postcards to introduce people to your network marketing business. Now e-mail is readily available and you can reach thousands in an instant! There is no better time than the present to begin your career in network marketing.

The key word of network marketing is leverage. You can make the most of your time and your money by introducing people to your business opportunity and making a small percentage off of their efforts. A network marketing business should be easily duplicatable. This is what will ensure your success. The people that you have brought into your business can learn from your success and copy it.

As can be seen, a networking marketing business can be very profitable. However, it takes dedication and hard work in the beginning. If you put your whole efffort into your home business, then you will soon reap your rewards!

by
Marketing Apr 7,2023

Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control

Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control

VII. Marketing Implementation, Evaluation, and Control

How can a country (region, state, city, municipality, or other polity) judge the efficacy of its attempts to brand or re-brand itself and, consequently, to attract customers (investors, tourism operators, bankers, traders, and so on)?

Marketing is not a controlled process in an insulated lab. It is prone to mishaps, last minute changes, conceptual shifts, political upheavals, the volatility of markets, and, in short, to the vagaries of human nature and natural disasters. Some marketing efforts are known to have backfired. Others have yielded lukewarm results. Marketing requires constant fine tuning and adjustments to reflect and respond to the kaleidoscopic environment of our times.

But maximum benefits (under the circumstances) are guaranteed if the client (the country, for instance) implements a rigorous Marketing Implementation, Evaluation, and Control (MIEV) plan.

The first task is to set realistic quantitative and qualitative interim and final targets for the marketing program – and then to constantly measure its actual performance and compare it to the hoped for outcomes. Even nation branding and place marketing require detailed projections of expenditures vs. income (budget and pr-forma financial statements) for monitoring purposes.

The five modules of MIEV are:

1. Annual plan control

This document includes all the government’s managerial objectives and (numerical) goals. It is actually a breakdown of the aforementioned pro-forma financial statements into monthly and quarterly figures of “sales” (in terms of foreign direct investment, income from tourism, trade figures, etc.) and profitability.
It comprises at least five performance gauging tools:

I. Sales analysis (comparing sales targets to actual sales and accounting for discrepancies).

II. Market-share analysis (comparing the country’s “sales” with those of its competitors). The country should also compare its own sales to the total sales in the global market and to sales within its “market segment” (neighboring countries, countries which share its political ambience, same-size countries, etc.).

III. Expense-to-sales analysis demonstrates the range of costs – both explicit and hidden (implicit) – of achieving the country’s sales goals.

IV. Financial analysis calculates various performance ratios such as profits to sales (profit margin), sales to assets (asset turnover), profits to assets (return on assets), assets to worth (financial leverage), and, finally, profits to worth (return on net worth of infrastructure).

V. Customer satisfaction is the ultimate indicator of tracking goal achievement. The country should actively seek, facilitate, and encourage feedback, both positive and negative by creating friendly and ubiquitous complaint and suggestion systems. Frequent satisfaction and customer loyalty surveys should form an integral part of any marketing drive.

Regrettably, most acceptable systems of national accounts sorely lack the ability to cope with place marketing and nation branding campaigns. Intangibles such as enhanced reputation or investor satisfaction are excluded. There is no clear definition as to what constitute the assets of a country, its “sales”, or its “profits”.
2. Profitability control

There is no point in squandering scarce resources on marketing efforts that guarantee nothing except name recognition. Sales, profits, and expenditures should count prominently in any evaluation (and re-evaluation) of on-going campaigns. The country needs to get rid of prejudices, biases, and misconceptions and clearly identify what products and consumer groups yield the most profits (have the highest relative earnings-capacity). Money, time, and manpower should be allocated to cater to the needs and desires of these top-earners.

3. Efficiency control

The global picture is important. An overview of the marketing and sales efforts and their relative success (or failure) is crucial. But a micro-level analysis is indispensable. What is the sales force doing, where, and how well? What are the localized reactions to the advertising, sales promotion, and distribution drives? Are there appreciable differences between the reactions of various market niches and consumer types?

4. Strategic control

The complement of efficiency control is strategic control. It weighs the overall and long-term marketing plan in view of the country’s basic data: its organization, institutions, strengths, weaknesses, and market opportunities. It is recommended to compare the country’s self-assessment (marketing-effectiveness rating review) with an analysis prepared by an objective third party.
The marketing-effectiveness rating review incorporates privileged information such as input and feedback from the country’s “customers” (investors, tourist operators, traders, bankers, etc.), internal reports regarding the adequacy and efficiency of the country’s marketing information, operations, strengths, strategies, and integration (of various marketing, branding, and sales tactics).

5. Marketing audit

The marketing audit is, in some respects, the raw material for the strategic control. Its role is to periodically make sure that the marketing plan emphasizes the country’s strengths in ways that are compatible with shifting market sentiments, current events, fashions, preferences, needs, and priorities of relevant market players. This helps to identify marketing opportunities and new or potential markets.

The Encyclopedia Britannica (2005 edition) describes the marketing audit thus:

“… (I)t covers all aspects of the marketing climate (unlike a functional audit, which analyzes one marketing activity), looking at both macro-environment factors (demographic, economic, ecological, technological, political, and cultural) and micro- or task-environment factors (markets, customers, competitors, distributors, dealers, suppliers, facilitators, and publics). The audit includes analyses of the company’s marketing strategy, marketing organization, marketing systems, and marketing productivity. It must be systematic in order to provide concrete conclusions based on these analyses. To ensure objectivity, a marketing audit is best done by a person, department, or organization that is independent of the company or marketing program. Marketing audits should be done not only when the value of a company’s current marketing plan is in question; they must be done periodically in order to isolate and solve problems before they arise.”

by
Marketing Mar 31,2023

Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control

Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control

VII. Marketing Implementation, Evaluation, and Control

How can a country (region, state, city, municipality, or other polity) judge the efficacy of its attempts to brand or re-brand itself and, consequently, to attract customers (investors, tourism operators, bankers, traders, and so on)?

Marketing is not a controlled process in an insulated lab. It is prone to mishaps, last minute changes, conceptual shifts, political upheavals, the volatility of markets, and, in short, to the vagaries of human nature and natural disasters. Some marketing efforts are known to have backfired. Others have yielded lukewarm results. Marketing requires constant fine tuning and adjustments to reflect and respond to the kaleidoscopic environment of our times.

But maximum benefits (under the circumstances) are guaranteed if the client (the country, for instance) implements a rigorous Marketing Implementation, Evaluation, and Control (MIEV) plan.

The first task is to set realistic quantitative and qualitative interim and final targets for the marketing program – and then to constantly measure its actual performance and compare it to the hoped for outcomes. Even nation branding and place marketing require detailed projections of expenditures vs. income (budget and pr-forma financial statements) for monitoring purposes.

The five modules of MIEV are:

1. Annual plan control

This document includes all the government’s managerial objectives and (numerical) goals. It is actually a breakdown of the aforementioned pro-forma financial statements into monthly and quarterly figures of “sales” (in terms of foreign direct investment, income from tourism, trade figures, etc.) and profitability.
It comprises at least five performance gauging tools:

I. Sales analysis (comparing sales targets to actual sales and accounting for discrepancies).

II. Market-share analysis (comparing the country’s “sales” with those of its competitors). The country should also compare its own sales to the total sales in the global market and to sales within its “market segment” (neighboring countries, countries which share its political ambience, same-size countries, etc.).

III. Expense-to-sales analysis demonstrates the range of costs – both explicit and hidden (implicit) – of achieving the country’s sales goals.

IV. Financial analysis calculates various performance ratios such as profits to sales (profit margin), sales to assets (asset turnover), profits to assets (return on assets), assets to worth (financial leverage), and, finally, profits to worth (return on net worth of infrastructure).

V. Customer satisfaction is the ultimate indicator of tracking goal achievement. The country should actively seek, facilitate, and encourage feedback, both positive and negative by creating friendly and ubiquitous complaint and suggestion systems. Frequent satisfaction and customer loyalty surveys should form an integral part of any marketing drive.

Regrettably, most acceptable systems of national accounts sorely lack the ability to cope with place marketing and nation branding campaigns. Intangibles such as enhanced reputation or investor satisfaction are excluded. There is no clear definition as to what constitute the assets of a country, its “sales”, or its “profits”.
2. Profitability control

There is no point in squandering scarce resources on marketing efforts that guarantee nothing except name recognition. Sales, profits, and expenditures should count prominently in any evaluation (and re-evaluation) of on-going campaigns. The country needs to get rid of prejudices, biases, and misconceptions and clearly identify what products and consumer groups yield the most profits (have the highest relative earnings-capacity). Money, time, and manpower should be allocated to cater to the needs and desires of these top-earners.

3. Efficiency control

The global picture is important. An overview of the marketing and sales efforts and their relative success (or failure) is crucial. But a micro-level analysis is indispensable. What is the sales force doing, where, and how well? What are the localized reactions to the advertising, sales promotion, and distribution drives? Are there appreciable differences between the reactions of various market niches and consumer types?

4. Strategic control

The complement of efficiency control is strategic control. It weighs the overall and long-term marketing plan in view of the country’s basic data: its organization, institutions, strengths, weaknesses, and market opportunities. It is recommended to compare the country’s self-assessment (marketing-effectiveness rating review) with an analysis prepared by an objective third party.
The marketing-effectiveness rating review incorporates privileged information such as input and feedback from the country’s “customers” (investors, tourist operators, traders, bankers, etc.), internal reports regarding the adequacy and efficiency of the country’s marketing information, operations, strengths, strategies, and integration (of various marketing, branding, and sales tactics).

5. Marketing audit

The marketing audit is, in some respects, the raw material for the strategic control. Its role is to periodically make sure that the marketing plan emphasizes the country’s strengths in ways that are compatible with shifting market sentiments, current events, fashions, preferences, needs, and priorities of relevant market players. This helps to identify marketing opportunities and new or potential markets.

The Encyclopedia Britannica (2005 edition) describes the marketing audit thus:

“… (I)t covers all aspects of the marketing climate (unlike a functional audit, which analyzes one marketing activity), looking at both macro-environment factors (demographic, economic, ecological, technological, political, and cultural) and micro- or task-environment factors (markets, customers, competitors, distributors, dealers, suppliers, facilitators, and publics). The audit includes analyses of the company’s marketing strategy, marketing organization, marketing systems, and marketing productivity. It must be systematic in order to provide concrete conclusions based on these analyses. To ensure objectivity, a marketing audit is best done by a person, department, or organization that is independent of the company or marketing program. Marketing audits should be done not only when the value of a company’s current marketing plan is in question; they must be done periodically in order to isolate and solve problems before they arise.”

by
Marketing Mar 24,2023

Are You A Marketing Octopus or A Marketing Worm?

Are You A Marketing Octopus or A Marketing Worm?

One of the greatest challenges to effectively marketing a business is determining which marketing method is best suited for your business.
Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.
The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using.
The best marketing approach resembles an octopus.
An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator.
It’s the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company.
You will continue to thrive despite the challenges that your competitors may face. No setback in any one marketing approach will ever devastate you or pose major problems.
Despite the many options available most companies use no more than two or three marketing methods at best to grow their company.
Few realize that there are over 100 methods for bringing in new business, for increasing web traffic, for selling more to existing clients, and for increasing repeat sales that their competitors are not using.
They basically imitate worms in their marketing attempts. A worm’s approach to life is singular. It does not use multiple limbs because it has none. Its existence is slow and labor-intensive. Very unlike an octopus.
The great thing about this is that most competitors are making this same mistake. They may be too busy, too shorthanded, or too myopic to do much more than hand out boxes of business cards and sit around talking ‘fish stories’ of the one that got away.
That is a marketing approach to avoid.
Don’t just settle for an ad in the yellow pages, your local newspaper, or on the radio.
Use as many marketing methods as make sense for your industry, your market, and your company. Then you will become a marketing octopus while your competitors remain marketing worms.

by

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